2024 Conference Details for Attendees
2024 Registration
Registration is open. Space is limited. Registration is $299.
Focus Group Topics for Discussion
Department Structure, Processes, and Project Management
Department personnel structure and processes are key to making workflows efficient and stress-low. From managing projects to dealing with faculty and staff members across the school, this topic will help bring clarity to chaos.
Video Production
Video can unlock a world of possibilities. From creating dynamic admission content to providing video assets for various departments within the school. We will discuss internal capabilities versus external resources that be utilized.
Development & Campaign Communication
Is your school embarking on a capital campaign? Stewardship initiatives, such as, annual fund and capital campaigns, are key to a school's health and vitality. We will discuss best practices and communication strategies that can help serve your school’s development department.
Election 2024 and How to Communicate
2024 is going to be a crazy year. We will discuss how to navigate the political climate in your schools and best practices on how to communicate school values and positions in this tumultuous environment.
Print Collateral & Design
Magazines, annual reports, admission collateral, and more! Design and print needs are infinite in our schools. We will discuss and navigate best practices that will help improve processes and improve creative direction.
Data-based Marketing & Reporting
Marketing is becoming more and more data-informed. School and board leadership are also interested in detailed reports that show the value of your advertising budget. We will explore together how best to leverage data-based marketing and provide reports that encourage school leadership.
Social Media & Photography
Love it or hate it, we all have to deal with Facebook, Instagram, Twitter, LinkedIn, and other social networks. We will discuss together best practices and efficient strategies that can streamline productivity and increase participation.
Working with Your Head of School
Communication and PR around your head of school can be challenging. Each of head of school has a unique personality and way of leading. Discover new techniques to highlight your head’s best attributes and help him or her shine!
Website, Emails, and Document Management
Website, email, and document management is a job in and of itself! We will discuss together best practices for managing these three critical areas.
Brand Management and Spirit Store
Managing your school’s visual brand is paramount to creating a consistent brand image in the eyes of your community. The school spirit store is also becoming a source of brand energy and revenue. We discuss how your communication department can be influential in these areas.
Athletic Communication & Marketing
Athletic communication can be a full-time job. We will strategize ways to communicate athletic results and celebrate athletic successes effectively.
Crisis Communication & Public Relations
A crisis is bound to arise at some point during the school year. Discuss with your peers best practices to provide the best communication and PR strategies to navigate these unpredictable events.
Tentative Schedule
Day 1
Lipscomb Athletic Facility
7:30 AM – Breakfast on campus (included)
8:00 AM – General Session/Welcome
9:00 AM – Focus Group Session I (90 min)
10:30 AM – Focus Group Session II (90 min)
12:00 PM – Lunch on campus (included)
Lipscomb Upper School
1:30 PM – Depart for Lipscomb Upper School
2:00 PM – Focus Group Session III
3:00 PM – Focus Group Session IV
4:00 PM – Afternoon Happy Hour Activities
4:30 PM – Dismiss/Shuttle Available to Hotel
7:00 PM – Conference Dinner off campus (included)
Day 2
Lipscomb Academy Lower School
7:30 AM – Breakfast on campus (included)
8:00 AM – General Session
9:00 AM – Focus Group Session V
10:30 AM – Focus Group Session VI
12:00 PM – Lunch on campus (included)
1:30 PM – Focus Group Session VII
2:30 PM – General Session Wrap-up
3:00 PM – Dismiss
4:00 PM – Group Outing at Arrington Vineyard (optional)
Conference Partners
2024 Conference Dinner
Included in your conference registration
Bring your whole team!
Elevate is a great opportunity to work on challenging issues together and collaborate with others schools!
POST-CONFERENCE OUTING
Keep the Conversation Going!
April 30 after the last session | 4-6 PM
transportation options available
About the Host School
Lipscomb Academy serves students from the age of two to twelfth grade. We pride ourselves in being an intentional Christian school who encourage their students to discover their faith by serving others in Nashville and around the world.
Lipscomb Academy
3901 Granny White Pike, Nashville, TN 37204
Conference Hotel
Courtyard by Marriott Nashville Green Hills
3801 Cleghorn Ave, Nashville, TN 37215
Special Conference Rate: $169/night